Palanga is Lithuania’s most popular resort tourist destination. The city, which sits on the shores of the Baltic Sea, offers carnivals, beaches, sand dunes, and history all in one city. Palanga receives over 50,000 tourists a year mostly during the summer high season. Car hire at Palanga is a good way to explore the Baltic coastline.

One of the most famous sites at Palanga is the Birute hill. A local legend, which claims that a beautiful priestess once inhabited the hill tending to a pagan shrine, according to the legend the Grand Duke of Lithuania, Kęstutis, took her from her shrine as is wife. Once Kęstutis was murdered the young priestess returned to her hill and is supposedly now buried there. The hill is named after her, and car rental at Palanga is a great way to get there.

Other sites include Jonas Basanavičius Street, where a popular carnival takes place during the summer months each year. The street is closed to motorists and operates as a pedestrian marketplace. The Amber Museum and accompany botanical gardens are also interesting. The museum was once a palace and the grounds have been converted to botanical gardens and opened to the public.

Mostly tourists visiting Palanga enjoy resort hotels, of which there are plenty on the Baltic Sea coastline. Sunbathing and water sports are widely accessible. Available accommodation ranges in price and style, and most are located near the water. Cheap car hire at Palanga can also be arranged to visit neighboring municipalities up and down the coastline.